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Production and marketing cost and produce or service difference, demand curves, materials, competitor&s price and marketing
objectives influence pricing. The proposed selling price of Nesthes Fresh Mushroom in the market is Php 100.00 per kilo for
producer’s price and Php 150.00 per retailers price. The selling price is based on the suggested price. And it is
also based on cost of production plus mark up. Mushroom is expensive but the consumer is assured to get its nutritive benefits
and medicinal contents, and it is also assured consumer will be satisfied on its meaty biting texture and delicious flavor.
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